Life insurance for vapers
If you vape, most UK insurers will treat you as a smoker in 2026 — here is why e-cigarette users usually pay smoker rates, whether switching from cigarettes helps, and how being nicotine-free for 12 months can unlock non-smoker premiums.
Does vaping count as smoking for life insurance?
- Usually yes: because e-cigarettes contain nicotine, most UK insurers class vaping the same as smoking and offer smoker rates — even if you have never smoked a cigarette.
- The cost impact: smoker rates can be broadly double a non-smoker’s premium for the same cover, and sometimes more, depending on your age and health.
- A minority differ: a small number of insurers assess vapers slightly differently, which is why comparing several providers matters for anyone who vapes.
- The route out: once you have been completely nicotine-free — including vaping — for 12 months, you can usually apply to be re-rated as a non-smoker.
How insurers treat vaping, and what it does to your premium
| Your situation | How insurers usually treat it | Effect on your cover |
|---|---|---|
| Vaping with nicotine (any strength) | Counted as nicotine use in the last 12 months | Smoker rates typically apply |
| Vape but never smoked tobacco | Still nicotine use, so usually treated as smoking | Usually smoker rates despite no cigarettes |
| Switched from cigarettes to vaping | Still using nicotine, so still a ‘smoker’ to most insurers | Smoker rates usually continue |
| Nicotine-free (0mg) vaping | Rules vary; some insurers ask about vaping regardless of nicotine | Can still attract smoker rates — check the exact question |
| Cotinine (saliva/urine) test | Detects nicotine from any source, including vaping | Confirms your declaration; vaping will show up |
| 12 months fully nicotine-free | Lets you apply to be re-rated as a non-smoker | Often a substantial premium reduction |
Indicative only — each insurer sets its own vaping questions and underwriting, and figures vary widely by age, cover amount and health. Not a quote.
Why most insurers class vapers as smokers
Life insurance is priced on risk, and insurers currently group nicotine use together. Because vaping delivers nicotine and is still relatively new, most UK insurers take a cautious view and apply the same smoker rates they use for cigarettes — so for the same sum assured and term you pay more than an otherwise identical non-smoker. Smoker premiums are commonly around double the non-smoker price, and can be higher again with age or larger cover.
A small number of insurers assess vapers slightly more favourably than cigarette smokers, but this is the exception rather than the rule and the definitions differ from provider to provider. That variation is exactly why it pays to compare the market rather than accept the first quote. It is also essential to answer the vaping and nicotine questions honestly: understating nicotine use is a misrepresentation that can let an insurer reduce or decline a claim, leaving your family with nothing. For how cover, terms and payouts work in general, see the life insurance hub.
Does moving from cigarettes to vaping cut your premium?
For your health, switching from cigarettes to vaping may be a step in the right direction — but for life insurance pricing it usually makes no immediate difference, because you are still using nicotine and most insurers treat that as smoking. In other words, an ex-smoker who now vapes is generally still charged smoker rates until they are fully nicotine-free for 12 months. The clearest way to reach non-smoker premiums is to stop nicotine altogether, including vaping, and then ask to be reassessed. If you vape and want to see how the market prices your cover today, comparing several insurers is the practical first step. See our related guide to life insurance for smokers for how tobacco use is handled.
How vapers can get non-smoker premiums
The single biggest lever is time without nicotine. Most insurers will let you apply to be re-rated as a non-smoker once you have been completely nicotine-free for 12 months — and crucially that clock only starts when you stop vaping too, not just cigarettes. If you already hold a policy priced at smoker rates and later quit all nicotine, your premium does not fall automatically: you usually need to tell your insurer and ask to be reassessed, which may mean re-rating your existing policy or taking out a new one, sometimes with a fresh cotinine test. Because that involves fresh underwriting, it is wise to keep your current cover in force until the new, cheaper terms are confirmed. Browse the life insurance hub for related guides on cover types and how much cover you need.
Life insurance for vapers: FAQs
Information only — not financial advice. Figures are indicative and not a quote. My Insurance Expert is not an FCA-authorised intermediary and does not arrange or sell policies. Last updated: 2026-08-25
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