About My Insurance Expert
My Insurance Expert is an independent UK insurance research and information site. We cut through the jargon, explain cover in plain English and compare providers — so you can understand your options before you decide. We are an introducer, not an FCA-authorised insurer, broker or adviser, and we never charge you a penny.
Who we are
My Insurance Expert (myinsuranceexpert.co.uk) is an independent, UK-focused insurance research and information publisher. We are ICO-registered and based at 60 Tottenham Court Road, London, W1T 2EW. Our job is simple: to make personal insurance easier to understand. We research the UK market, write clear plain-English guides and set out how different types of cover and different providers compare, so you can make a confident, informed decision in your own time. We do not advise on, arrange or sell policies, and we never charge you for using the site.
What we cover
We focus on the personal insurance products that matter most to UK households, providing plain-English research and provider comparisons across:
- Life insurance — term, whole-of-life and the level, decreasing and increasing options.
- Income protection — cover that replaces part of your earnings if illness or injury stops you working.
- Private health insurance — how private medical cover works, what it includes and how providers differ.
- Home insurance — buildings and contents cover for UK homeowners and renters.
- Travel insurance — single-trip, annual and specialist cover, and what to look for.
- Pet insurance — lifetime, time-limited and accident-only cover for cats and dogs.
Why we exist
The UK has a well-documented protection gap: millions of households have a mortgage, children or other dependants but little or no insurance to fall back on if the worst happens. Part of the reason is that insurance is genuinely confusing — dense policy wording, overlapping product names and small print that is hard to compare like-for-like. We exist to close that gap by cutting through the jargon. We translate complex cover into language anyone can follow, lay out the trade-offs honestly, and help you work out what is relevant to your situation — without pressure and without sales spin.
How we're independent
We are editorially independent. No insurer pays for favourable coverage, and our research and comparisons are not shaped by commercial relationships. We are not an FCA-authorised insurer, broker or adviser, and we do not advise on, arrange or sell policies — so we have no incentive to push you towards any particular product. When you choose to enquire or click through, your enquiry is passed to, or arranged by, FCA-authorised brokers and comparison partners who handle the regulated activity. Our role is to inform; theirs is to advise on and arrange cover.
How we make money
We are an introducer. Using My Insurance Expert is always free for you, and we never charge for our research or guides. When you make an enquiry or click through to one of our FCA-authorised broker or comparison partners, we may earn an introducer fee or affiliate commission. This is clearly disclosed and is paid by our partners, not by you — it never affects the price you pay and never influences our research. No insurer pays us for favourable coverage. This model lets us keep the site free while remaining honest about how it is funded.
Our editorial team & review process
Our content is produced and reviewed by the My Insurance Expert editorial team. We research using authoritative UK sources — including the ABI, the FCA and gov.uk — and review pages for accuracy and clarity before and after publication. Time-sensitive facts are checked and refreshed, and figures are labelled as indicative rather than presented as quotes. You can read more about how we work in our editorial standards and our methodology.
How to get in touch
We welcome questions, corrections and feedback. For editorial matters you can reach the team at editorial@myinsuranceexpert.co.uk, or use our contact page. We are registered at 60 Tottenham Court Road, London, W1T 2EW, and we are registered with the Information Commissioner’s Office (ICO). Please note we cannot give personal financial advice or recommend a specific policy — for that, you will need an FCA-authorised broker or adviser.
Information only — not financial advice. My Insurance Expert is an independent research and information site and an introducer; we are not an FCA-authorised intermediary and do not advise on, arrange or sell policies. Last updated: 2026-06-13